The Small Business Owner’s Guide to Making Money on Pinterest

Pinterest is not just a site for sharing DIY crafts, dream boards, and recipes that you would like to try. It is a profitable place to grow and share your business, products, and services and reach a whole new audience. If you’re a business owner, you know how important marketing your business on social media is, but may not have ventured to Pinterest just yet. Pinterest works best for photography, wedding, fashion, design/decor, travel, blogging, and home and garden niches, as well as beauty niches that companies like Nu Skin fall under. Even if your business is not in one of these industries, if you have great pictures and products to sell, your business can thrive on the platform. Here are 5 tips to get you started making money on Pinterest.

Product Promotion

Whether you sell digital products or physical products, online or in-store, you can promote these products on Pinterest. You can post photos of the different types of products you sell and photos of customers using your products. Just be sure to include the price with a dollar sign in the description and link it back to your website sales page so that customers can easily click and purchase. This will also add your product to the Pinterest Gifts section. Even if the customer does not want to purchase right away, they will pin the product to their board so that they can come back and find it easily.

Offer Services

If you are a service-based business, you can offer your services on Pinterest by pinning examples of your work to a “portfolio” board or customer testimonials to a “testimonials” board. Be sure to link the pin to your website portfolio, testimonial, or sales page.

Research

Once you really get going with Pinterest, you will be able to see which pins get the most likes, comments, repins, etc. Are people liking and repinning your posts? Are you getting new followers? Who are these followers? Find out everything you can about them and use this as market research to tailor your future pins to. What are your followers’ interests? What do they do for a living? What is there age? Where are they located? All of this can help you tailor your posts to your most engaging “fans.” One great way to do this is by utilizing the Pinterest Analytics tool: you’ll see which content and strategies work best so you can consistently create engaging content and improve your marketing plan.

Grow Your Mailing List

Pinterest is a great tool to encourage people to subscribe to your blog, YouTube channel, email list, etc. You can share blog posts with a call to action asking customers to subscribe. This can include freebies and giveaways. You can also embed videos along with other content like helpful tips directly into Pinterest.

Position Yourself as a Thought Leader

Of course you want to promote yourself and your business on Pinterest, but it can be beneficial to pin content from other experts and professionals in your industry as well. By sharing other useful content, you position yourself as a thought leader and as someone who is knowledgeable and well connected to what is going on in the world of your specific industry.

Now that you know it is possible to market your business on Pinterest, and have a few tips to get you started, you are well on your way to making money with Pinterest. Make sure that you are following, and engaging with the people who would most benefit or be interested in your business to continue to grow your audience. It is now up to you to create a plan and start implementing these tips into your overall marketing strategy.

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