Thanks to the internet, it has become easier than ever to make money, as you can learn by checking out Money Maker Sites for a while. One of the ways in which people have started using the web is by selling their products online. In other words, they start an e-commerce store where they can sell the stuff they would otherwise have to sell in-person, limiting themselves to a very small market.
There are numerous e-commerce platforms out there, but there is no doubt that Shopify is the biggest one among them, with more than 350,000 stores open at the moment of writing this article. It is also the most accessible platform for newbies and that is why, today, we will be talking about opening up your first Shopify store where you will be selling your product.
Start with the Basics
Before you can do anything, there are a few things that you need to think long and hard about. How much does it cost you to produce your product? How much do you think you can charge for it? How much will it cost you to package and send it to your customers? Will you offer free shipping? How much of your product can you make and will you be able to satisfy the demand if you are an instant success?
These are all some business model basics that you need to think about before you even start your Shopify store. The good thing is that opening a basic store is so cheap that you can have a trial run without having to sell a kidney or something like that.
Go for the Cheapest Option
Once you have established that your business model is sound and that you will actually be making money if the customers start pouring in, it is time for you to actually open up your first Shopify store.
This is where you really go small.
The cheapest plan from Shopify will set you back $29 and that is the one you start with. It will provide you with all the basics you will need to start selling your stuff. You will get your own domain name, a website, SSL certification, and all of the other features you will use to make your first sale.
Before you actually start your store, it would be a good idea to check out the endless guides and content on how to open up a store as this will help you speed things up.
Setting Up Your Store
Setting up your Shopify store is the biggest part of your experience and it would be smart if you would spend some serious time on this. A great place to start is to find Shopify stores that sell similar products to yours and find out what they are doing.
You will have a number of themes to choose from and you should start from there. Think about what you are selling. What would you like an online store to look like if you were searching for products like yours?
Try to keep it simple. Your customers are there to buy and not get lost in unnecessary website frills. Also, going complicated will slow down your website.
You should also ensure that your product pages are done properly. This means plenty of pictures, a very clear and comprehensive description of every product and perhaps a review or two from your existing customers.
Setting Up Your Blog
Some Shopify stores lack blogs. Some store owners simply do not have the time to spend on the blog and this is unfortunate. You should definitely find some time to produce some content for your Shopify store and for a number of reasons.
For one, this will ensure your visitors spend more time on your store’s website. A great piece of content might even attract people who would have never visited your store otherwise. With a bit of smart interlinking, you can take your blog readers to product pages where they can make a sale.
Your blog will also provide you with content that you can share on social media. In addition to this, if you decide to do some guest blogging later, a good blog will increase your chances of getting featured on strong blogs and websites.
Do Your SEO Right
The chances are you will be getting most of your traffic from search engines and in order to be as visible as possible there, you will need to do some basic SEO.
The good news is that Shopify provides plenty of its own SEO tools that enable even those people who know nothing about search engine optimization to ensure Google will index their website and see it as a reputable online destination.
Of course, for the best results, you might want to do some extra SEO such as guest blogging, doing some link building and even some social media marketing.
You should also definitely try out some SEO tools developed specifically for Shopify stores. Some of them can be really useful.
There is no reason why your first Shopify store couldn’t be a success. If you have a decent product and you are smart and meticulous in running your new store, it is only a matter of time before you start selling enough to make a nice living.
Perhaps even more.
James D. Burbank has spent almost two decades in marketing. He runs a business-oriented blog called BizzMarkBlog with a few friends. You can find him on Twitter – @JBurbank2019.
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