PPC Best Practices For Beginners

Pay-Per-Click (PPC) marketing is a must if you’ve got a product or service you’re selling, as it is widely successful in boosting traffic and sales.  You may think that pay-per-click marketing is too challenging of a topic to dive into. Maybe you’ve heard from others that their marketing attempts weren’t that successful. Or perhaps you think it will take too much time to learn about, so you decided that you wouldn’t even give it a try.

The truth is that PPC marketing is possible to do even if you’re simply a beginner. Just taking a little bit of time to learn about the topic will allow you to get started. If your budget is limited, and you simply do not want to put forth the money into hiring a PPC specialist right now, rest assured that you can learn what you need in order to start your first PPC campaign.

What is PPC marketing?

PPC means pay-per-click. It’s a form of digital marketing where one creates a digital marketing ad, usually using AdWords, in an attempt to get more traffic to their site. Many people start off using content marketing as an attempt to get new traffic. While content marketing can be successful, it takes a lot of time and consistency to see results. By using PPC marketing such as AdWords, you’re able to get your product or service in front of your target audience faster.

How does PPC marketing work?

Have you ever put in search terms in Google? If you have, you’ve probably noticed that the first several search results that pop up are ads. Those ads are PPC campaigns that other companies have created. The thing with PPC marketing is that the marketer only pays when someone clicks on their ad. That means if no one clicks on your ad, then you’re not charged anything. However, you want people to click on your ad because that gets them to your website to see your valuable products or services.

The prices for PPC marketing are affordable. What’s great is that you can set your budget to only allow that much money to be spent in a time period. So, for example, if your budget is $100 a month for marketing, you set that budget in AdWords, and when your account reaches $100 and a month, your ad will no longer run for that month. You can increase or decrease as you wish anytime.

If you’re a beginner PPC marketer, here are some great tips to get you started:

  1. Be clear in what you desire

What exactly is it that you want with your Adwords campaigns? Are you wanting to build your email list? Is there a particular product or service that you would like to see an increase in sales? Your goals will matter when it comes to crafting the perfect PPC campaign for you. Keep in mind that you can create as many PPC campaigns as you like.

  1. Decide which search engine you will use

It’s no secret that most people use Google AdWords for their PPC campaigns. There are other search engines you can use, such as Yahoo or Bing. You can go with one or try all three. If you’re not sure, do some research when it comes to what others are having the most success with.

  1. Do your keyword research

Keywords are important when you’re doing PPC marketing. Keywords are those words that are important to your audience. They’re the words or phrases that people put into those search engines.

For example, if you’re selling high-end vacuum cleaners, your audience may be putting in “high-end vacuum cleaners” or “expensive vacuum cleaners” in the search engine. Those types of phrases you’ll want to focus on in your PPC campaign. There are keyword research tools you can use that will assist you in evaluating which keywords and phrases best match your audience needs and desires.  Google AdWords has a great free one that you can use.

  1. Create a super persuasive add

Take some time to research what your competitors are doing when it comes to PPC marketing. Type in your keywords and see what ads come up. How are they phrasing their ads? While you cannot copy them, you can draw from them and create your own unique ad that compels readers to click.

  1. Point your PPC ad to your product or service

A common newbie mistake is directing your PPC clicks to your home page. You don’t want to do this. You want a potential customer to be directed to the landing page for that particular product or service. You only have a couple of seconds to reel your audience in, so be sure that you have a specific landing page for them to land on that gets them thinking about getting their wallet out immediately.

  1. Pay attention to analytics

When you run a PPC campaign, take the time to analyze the results carefully. There are many analyzation tools that you can use and they’re fairly easy to understand. You want to know if your ads are getting you more traffic and sales. If they’re not, you can tweak your ad and try different things. If all else fails, you can consider hiring a Pay Per Click Agency to help you create various campaigns.

  1. Create multiple campaigns

While it would be nice to only have to create one campaign for your success, those who enjoy the most sales from PPC ads report that they create multiple campaigns and run them consistently. You may have one campaign geared toward one product and another one toward another product or keywords. You’ll be using various keywords for each campaign.

While it may seem like a lot to learn when it comes to PPC marketing, you’ll be surprised how quickly you come to understand it once you get started. Once you do a couple campaigns, you’ll get more comfortable and when you start seeing results, you’ll really get excited.

If you haven’t started a PPC campaign yet, continue to do some research. You may learn best y simply going ahead and launching your first campaign.

About the Author:

My name is Dita Sisene, I blog and work as SEM manager at one of the leading PPC agencies in North America: Bestppcmarketing.com. Our agency manages millions of dollars a year across different industry clients and we’re looking to share some of our gained knowledge!

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